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Analisis Perilaku Konsumen Dalam Pembelian Produk Sayuran di Pasar Modern Kota Bekasi

  • Kategori : Jurnal Nasional
  • Penulis : Euis Dasipah, Haris Budiyono dan Melian Julaeni
  • Identitas : CEFARS Jurnal Agribisnis dan Pengembangan Wilayah Vol. 1, No. 2, Juni 2010, Hal. 89, ISSN 2086-1508
  • Abstrak :

    This research was conducted to know what type of vegetables most desired by consumers those are sold in the supermarket, the characteristic of consumer behavior and those factor could influence consumer to decide to get vegetables in the supermarket. Consumer samples was purposively chosen in four representative supermarket in the city of Bekasi. Those consumer respondents were asked to express their motives to buy vegetables in the supermarkets by Quesionnaire

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