Penelitian atau Publikasi Karya Ilmiah Dosen
Menganalisis Pelanggan dan Pesaing
- Kategori : Jurnal Nasional
- Penulis : Euis Dasipah
- Identitas : J.Bisnis, Manaj. Ekon. Vol. 9, No. 6, Hal. 1862-1959, Bandung, November 2008, Hal. 1894, ISSN 1693-8305
- Abstrak :
Detenninatrbn of strategy, parts of the market, opportunity identiﬁcation, threats and strategic questions are called external analysis target. The tendency is to striving the strategic optional choices for competing and how to compete. Consumer analysis concluding the material about market segmentation, market motivation, and the needs that not fulltilled. Segmentation is the identiﬁcation of consumer groups that can knowing the diﬁerence of strategic competition. Segmentation approach cover up the sources of beneﬁt, dimension & quality of price also the application. Motivation is research of marketing, the needs that not fulltilled and can be anticipated with main strategy to optimizing the Opportunity for reaching the advantage and the contrary become number one threats. Analysing competitor is identiﬁed the groups of competitor, strategic groups, realtion between asset & skill in some industry and the infonnaticn of the competitor can be obtained from market research and from the other sources.